CV

Professional Summary

I’m a freelance multi-disciplinary marketing specialist. For over 5 years, I’ve been helping local elected officials, political campaigns, small to large businesses, and community groups propel their digital footprint. I have delivered creative and engaging work across digital mediums, print material, and brand genres.

 

Previously, I cultivated professional skills through my work on digital ad campaigns for NBCUniversal properties including SYFY, USA Networks, MSNBC, CNBC, TODAY, and NBC News.

 

My other specialties include web design, videography, photography, political campaign management, community engagement, brand awareness, and multi-channel marketing campaigns.

 

When I’m not working, I love traveling with friends, lifestyle photographing for Getty Images, and indulging in new cuisines around the city.

Skills

Content Strategy  Website Design     Campaign Management    Branding 
Social Media 
  Events Content    Fundraising    Creative Initiatives

Work Experience

2019-present

Digital Coordinator | Chris Burdick for NYS Assembly

· Design campaign website and monitor website analytics to assist in molding the campaign’s messaging
· Organize and design compelling digital graphics for use by supporters and campaign vendors
· Design and implement the campaign’s branding and provide a detailed branding guideline for senior staff
· Create event and issue landing pages for message delivery and user acquisition with strong SEO practices

2020-present

Contributing Photographer | Getty Images

·       Take high-quality portrait photos of couples, children, and pets, then retouch and color correct using Adobe software

·       Use digital and film cameras, tripods, lenses, and flash attachments to create innovative lighting effects

·       Build authentic relationships with clients, leading to a customer base of 70% repeat business 

2017-present

Founder & Creative Director | Blue Media Project

· Draft press releases, call sheets, media advisories, campaign brand guidelines, and Mailchimp email blasts
· Design, execute and monitor over 10 campaign websites utilizing WordPress and the Wix platform
· Execute on-the-ground digital work, including live streaming events, photo coverage, and video for b-roll
· Consult progressive groups and candidates on useful digital advertising strategies for their causes

2019-2020

Digital Organizer | Mondaire Jones for Congress

· Design social media graphics for our digital bank to be used by over 350 campaign volunteers
· Connect with community organizers and assist in planning online campaign events during COVID-19
· Monitor online community groups and collaborate on rapid response outreach initiatives
· Mobilize supporters through our digital organizing tools and network with community stakeholders
· Assist with message development and sharing information both internally and externally

2018-2020

Staff Assistant | Westchester County Government

• Assist the Democratic Commissioner with the handling of the county, state, and federal elections  
• Update and monitor voter records within the New York State voter database system
• Process absentee and voter registration applications for the upcoming election cycle
• Handle and verify candidate petitions and campaign finance documents

2017-2018

Digital Service Representative | NBC News Group - Ad Sales Rotational

• Supported NBC News Group Digital Sales Planners by entering deals and providing reporting 
• Completed custom ad billing requests and post-digital campaign launches for the client or agency
• Monitored and optimized digital ad campaigns and report weekly pacing & delivered ad impressions
• Collaborated with billing and operations to ensure billed impressions are delivered 
• Collected agency assets and created a tag alignment sheet for campaign trafficking
• Assisted in building digital advertising campaigns for MSNBC, CNBC, Today, and NBC News 
• Coordinated and executed changes to existing advertising contracts when ad optimization is needed 

2017-2017

Marketing Coordinator | SYFY & USA Network  - Ad Sales Rotational

• Managed the tracking of all sold, working, and dead sponsorship pitches across SYFY and USA Network
• Constructed partnership recap decks, and case study materials highlighting key research findings and campaign elements
• Created and maintained the show library, marketing ideas, and marketing pitches in the Partnership Toolkit (PaT) 
• Kept team informed of competitive markets, industry insights, trend landscapes, and potential growth areas
• Assisted Marketing Directors in the creation of client-customized pitch presentations for SYFY & USA property
• Updated production calendars and ratings tracker for the marketing team

2018-2020

Iona College, Master of Business Administration

Concentration in Marketing; GPA: 3.82

2015-2017

State University of New York at New Paltz, Bachelor of Arts

Concentration in Public Relations with a minor in Economics; GPA: 3.52

2012-2014

Berkeley College, Associate in Applied Science

Concentration in Business Management; GPA: 3.67

Education

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© 2020 by Alex Acaro. Proudly created by Blue Media Project.